When you develop these interesting pins, you create the desire to re-pin, which is exactly what you want. Not many people focus on repining products, but what they do re-pin are items that stimulate interest and entertainment. This is perhaps the key to this social media site-entertainment. The visual appeal is most of the influence, but through entertaining save pinterest videos and factoids, you create something that others want to share with those around them. When creating a network of followers via social media, this is perhaps the most powerful tool. Give people a reason to follow you.

One new social networking site that could become a global hit is the excellent Pinterest. This iPhone 4S application does not focus on locations like the other software that we have looked at and concentrates on material that can be found on the internet. The principle behind Pinterest is for users to create their own virtual pinboard full of their favourite internet links.

If people like the same kind of content as you they will follow you which means if they find something of interest you will be able to view the link that they post. The principle is very simple yet works very well indeed. We have wasted many hours finding gems form the world wide web that have been posted on this site. At present membership to the Pinterest service is invite only but all users are free to browse the public content that is available.